Ebay has been losing market share to its competitors like Amazon in recent years. It has a cluttered and outdated look and feel, and its branding is not very appealing. Ebay has potential to grow bigger, its unique selling point is its wide selection of products and services, including items that are difficult or impossible to find elsewhere. However, its branding cannot reflect this selling point. 

This concept explores how to rebrand Ebay as a world full of unique treasure for different enthusiasts, so that they can discover their desires with excitement.